So You Wanna Be a Fitness Model?
People that follow
my stuff know I generally write about nutrition, supplements, training,
and other topics that are more science based than subjective topics,
such as what is covered in this article. I decided to shuck my science
geek persona, and write on a topic I know will be helpful to thousands
of would be and want to be fitness models.
As well a known "hard
core" science based no BS writer, why I am writing what some will
perceive as a "fluff" article? Over the years I have gotten hundreds,
perhaps thousands, of gals that ask me via email, letters, or in person
"how do I become a fitness model Will? You have been in the business a
long time, surly you of all people should know." I get this from newbies
and I get this from women that have been at it a while but have been
unable to "break in" effectively.
The fact is, I have been in the
fitness, health, and bodybuilding biz a long time, and though I am known
as a science and nutrition based "guru" type, I have trained many a
fitness athlete, and judged fitness and figure/bikini shows for the NPC,
Fitness America, Fitness USA, and other federations as well as given
marketing and business advice to all sorts of athletes, including
fitness models. So, it's not as far fetched as it might seem that I am
going to use this space to cover a non scientific topic, which is, how
one goes about being a fitness model.
This article will be useful
to both experienced and novice types looking to "break in" to the biz.
If you are already a professional and successful fitness model, I am
sure you may still glean some useful information from this article.
First
the bad news, there is no one way to become a successful fitness model.
There is no single path or magic secret. There are however some key
things a person can do to greatly improve their chances of "making it"
in the fitness biz as a model, and perhaps using that success as a
launching pad to greater things, such as movies, TV, etc.
Several
of the top fitness models (Trish Stratus and Vicki Pratt come to mind
but there are many others) have gone onto careers in entertainment of
all kinds. Bottom line, though there is no magic secret to being
successful as a fitness model, this article will be about as close to a
blueprint for success as you will find.
"Do I need to compete?"
This
is a question I get asked all the time and it's not an easy one to
answer. In fact, the answer is (drum roll) yes and no. The person has to
deicide why they are competing in the first place to answer that
question. For example, do you need to compete if your goal is to be a
successful fitness model?
The answer is no. Many of today's
well-known fitness models have never competed, or they competed in a few
small shows and it was clearly not part of their success as fitness
models. However, competing does have its potential uses.
One of
them is exposure. At the upper level shows, there will often be editors,
publishers, photographers, supplement company owners, and other
business people. So, competing can improve your exposure. Also,
competing can make sense if you are trying to build a business that is
related to your competing or will benefit from you winning a show.
For
example, say you have a private training gym you are trying to build.
Sure, having the title of say Ms Fitness America, or winning the NPC
Nationals and being an IFBB pro, will help your reputation and the
notoriety of your business. There are many scenarios were it would help
to have won a show for a business or other endeavors.
On the other
hand, it must be realized that winning a show does not in any way
guarantee success in the business end (and it really is a business) of
being a fitness model. The phone wont ring off the hook with big offers
for contracts. Also, it's very important to realize that it's common
that the 4th or 6th or 8th place finisher in a fitness or figure show
will get more press than the winner. Why? Though the winner might have
what it took to win that show, it's often other gals the editor,
publishers, supplement companies etc, feel is more marketable.
I
have seen it many times where the winner was shocked to find she didn't
get nearly the attention she expected and other girls who placed lower
have gotten attention in the form of photos shoots, magazine coverage,
etc. Something to keep in mind when you ask yourself the important
question "do I need to compete and if so, why am I competing?" Answer
that question, and you will know the answer to the heading of this
section. Winning a title of some sort can be a stepping stone, but it is
not in itself any guarantee of success in the fitness industry. It's
like a college degree; it's what you do with it.
Now. If you
compete for the fun of it, then by all means go for it, but the above is
focusing on competing as it relates to the business aspect of being a
fitness model.
Right body, wrong federation?
Ok, so after
reading the above you have decided you are going to compete, or will
compete again. If you don't plan to compete, you can skip this section.
The biggest mistake I see here is so many gals have the right body for
the wrong federation. Each federation has its own judging criteria and a
competitor will do poorly simply because they didn't bother to research
which show would be best suited for them.
I will give you a
perfect real world example of this. Recently I judged a show whose
criteria for the figure round was the women should be more on the curvy
softer side with some tone, vs. being more muscular and athletic with
less bodyfat that other federations might allow. At this show one of the
most beautiful women I have ever seen came out. She was very
proportional, great muscle tone, lean, and athletically shaped with
narrow hips and waist and wider shoulders. How did she do at this show?
She didn't even place in the top ten!
Why? Because she was not
what we were instructed to look for and didn't fit the criteria. After
the show I informed her that she looked great, but this may not the
federation for her. I told her she had much more of an NPC type body,
where a little more muscle, athletic build, and less bodyfat is
rewarded.
The following week I was judging an NPC fitness, figure,
and bodybuilding show and there she was. How did she do? She won the
entire show with all judges voting her number one unanimously.
Conversely,
if your body type tends to be more rounded and toned, but with a little
more bodyfat, wider (but not fat!) hips, you may be better off
competing in say the Fitness America Pageants. If you are going to
compete:
(1) find out exactly what the judging criteria is for that federation and
(2)
go see those shows as a spectator for several different federations and
see which one your physique, style, etc will fit into best.
(3)
You have to decide if you truly have the athletic abilities to compete
in a fitness competition (which requires a routine) or a figure/bikini
competition.
I often see women who would do well in a figure show
but really don't have the athletic abilities do the routines required to
be competitive with other athletes in the show. Some shows will allow
you to do both competitions and some wont.
Networking 101: dos and don'ts...
In
so many respects, this is the area that will make or break you in any
business, and yet, people in the fitness industry do an amazingly poor
job at it. If you don't network and market yourself properly, you can
pretty much forget about having any real success as a fitness model, or a
success in virtually any business. For the sake of space, we will stick
to fitness.
When I first started out, I was a self marketing
machine. I could be found at every show I thought might be an
opportunity, walking the isles of trade shows, bodybuilding, shows,
fitness show, and others. I gave out a zillion cards and I took a
million home with me, and followed up on each and every one. I went to
as many industry related meetings, outings, parties, etc. as I could get
into. I now have the reputation and experience in the industry that I
don't have to go to such a show unless I feel like it, or have meetings,
but they were quite helpful in the beginning.
I am always amazed
at the number of fitness models who contact me who have never even been
to the Arnold Classic Fitness Weekend, or the Mr. Olympia, or the trade
shows like the NNFA Expo West and others. If you want to make it in the
fitness business you sure as hell had better treat it like a business.
I
have seen many a pretty girl who wants to be a fitness model who thinks
if they stand there looking pretty long enough, someone is going to
offer to put their face on the cover of a magazine. News flash, there
are millions of beautiful women out there and to be noticed, you have to
hussle to get that business like everyone else by networking your butt
off, or having a good agent (if you can afford such a thing) who is
doing it for you.
Pick a few major industry shows to attend (some
of which were mentioned above) and go to them every year. Have a plan of
attack of exactly how you plan to market yourself and network. Many
fitness models, bodybuilders, etc see a show as one big party. If that's
you, then have fun at the party, but don't think you are really
marketing yourself as a serous business person or athlete.
Another
thing that always amazes me is the number of fitness models who either
have no business cards, or have some cards they printed up on their
bubble jet printer at home! They ask me to help them or what ever and I
say "give me your card" and they look at me like "I am so pretty I
should not need a card you fool." This attitude turns off editors,
photographers, writers, and industry people faster then if they found
out you were really a transvestite. Don't do it. For every pretty girl
out there who thinks the world owes them a favor, there are 100 who are
ready to act like professionals.
Ever wonder why some fitness
model you know is doing better than you are even though you know you are
prettier than her? That may be why...never ever go to a show to network
without good cards, bios, and professionally done head and body shots
you can give to said editors, publishers, photographers, industry types,
etc. Don't stand around looking pretty assuming they will find you,
find them first and introduce yourself. And of course it should go
without saying you should be in good condition and have something of a
tan to look your best.
You want to go to the shows and party?
Fine, but do it in private after the work is done and don't make a fool
out of yourself at some industry sponsored get together. Hell, I was
virtually poured into a cab at last years Arnold Classic after going to a
sushi place with some well know industry types and companies owners
(you know who you are!) but at least no one saw me! We had our own
little private get together after the show to let loose.
Let me
give you one final real world example of how NOT to market yourself.
Last year I was on retainer as a consultant to a mid sized supplement
company. The owner of the company asked me if I knew a couple of fitness
model types that could work his booth for a trade show. In fact, he
requested "unknowns, some new faces people had not seen yet but had real
potential to grow with the company." I went and found him two such gals
I thought fit the bill.
He offered to pay their flights, room,
and food plus a thousand dollars each for the days work. The two girls
were told to be at the booth 9am sharp. The night before at the hotel, I
saw the two girls getting in a cab at 11pm or so dressed to kill,
clearly on their way out to party. The next day they showed up at the
booth an hour and a half late and hung over! What was the result of
this? (1) it embarrassed me to no end as I had recommended them to the
company owner (2) they would never get work from that company again (3)
they would never get any work from me again and (4) they would not get a
reference from either of us for other jobs.
I see this type of
thing all the time in the fitness biz, and it's not limited to fitness
models. Amazingly, a few weeks after the show they emailed me and the
company owner wanting to know when their next job would be! Amazing...
Who loves you baby?
If
there is one universal truth, it's that the camera either loves you or
it does not. Any professional photographers will tell you this. For some
unknown reason, some people are very photogenic and some are not. Truth
be known, there are some well known fitness models (who shall remain
nameless as they would probably smack me the next time they saw me) who
are not all that attractive in person. It's just that the camera loves
them and they are very photogenic, but not terribly pretty in person.
Conversely,
I have seen the reverse many times; a girl who is much better looking
in person than in photographs. Such is the fate of the person who wants
to be a model of any kind, including a fitness model. If you find you
are not very photogenic, keep working with different photographers until
you find one that really captures you well and pay that photographer
handsomely!
Now, to be bluntly honest, there are also some want to
be fitness models who are not "unphotogenic", they're just "fugly"!
There are some people out there who have no business trying to be
fitness models. It does not make them bad people, it just means they
need to snap out of their delusions and find a profession they are
better suited for, like radio personality....
"How do I get in the magazines?"
This
section sort of incorporates everything I have covered above, and adds
in a few additional strategies. For example, as I mentioned before,
competing in fitness shows and or figure/bikini shows can increase your
exposure, thus getting the attention of some magazine publisher or
photographer. Networking correctly at the various trade shows may also
have the same effect, and of course having a good portfolio done by a
photographer that really captures your look, a good web site, etc., will
all increase your potential for getting into the magazines, or getting
ad work, and so on.
However, all of these strategies are still
somewhat passive versus active in my opinion. It's still the fitness
model waiting to be "discovered." As far as I am concerned, waiting is
for bus stops and pregnancy tests. Success waits for no man...or woman
as the case me be. So, after all the above advice is taken into
consideration as having an added effect to getting you magazine
coverage, what else can be done?
For one thing, you should read
and be familiar with all the magazines you want to be in so you know who
is who and what the style of the different magazines are. I can tell
you right now, if say the Editor-in-Chief of a good sized fitness or
bodybuilding publications and says "hi, I am the Bob Smith what's your
name?" and the fitness model has no idea who Bob Smith is, Bob will not
take kindly to that. Why should he? You should know who the major
players are in the publications you want to be seen in. He is doing you
the favor, not the other way around. You should know who the major
players are and actively seek them out, don't wait for them to
"discover" you.
If you look at the masthead inside any magazine,
it will tell you who the publisher is, who the Editor-in-Chief is and so
forth. The mailing address for that magazine, and often the web site
and email, can also be found. What is to stop you from looking up those
names and mailing them your pictures and resume directly? Nothing,
that's what. If you see a photo spread you think is really well done,
what is to stop you from finding out who the photographer is and
contacting them directly and sending them your pics? Nothing, that's
what.
My point being, you want a get a break in the business, make
the break, don't sit there thinking it's looking for you, because it's
not. Be proactive, not reactive! Luck is the residue of design. Be
successful by design. As my older brother used to say to me as a kid
when I told him I was too scared to ask out a pretty girl "what's the
worst that can happen Will? All she can say is no." That's the worst
that can happen to you also.
Beware of web idiots, schlubs, morons, perverts, scum bags, and sleazoids!
This
part is sort of self-explanatory but worth mentioning. As with all
industries that deal in entertainment based media (e.g., television,
theater, modeling, etc.), the fitness industry attracts its far share of
web idiots, schlubs, morons, perverts, scum bags, and sleazoids, to
name just a few.
There is also the class of person known as the
schmoe, but we will leave that for another place and time. Point is you
want to meet the right people while not getting involved with that group
of worthless types who will only drag you down, delay you, or just flat
out screw you up and over.
For example, a guy comes up and says
he wants to "shoot you" for the magazines, but what do you really know
of this guy? He has a camera and some business cards, so that makes him a
photographer right? Wrong! If someone want to shoot you and they are
not a well-known name (and you should know who the well known
photographers are because you researched that already!), find out who
they are. Do they have references you can call? Girls you can contact he
has shot before and were happy with the work? What magazines has he
published in? Does he do it professionally or as a hobby? That type of
thing.
Another thing I see is the big web scam. I'm amazed how
many girls get scammed by these web idiots. Lesson here is you get what
you pay for, so when some person wants to build you a web site for free,
you are getting what you pay for. Yes, there is good money to be made
on the 'net, and the net can be great for marketing yourself and making
contacts, but most of it's a scam.
You are better off paying a
good web designer and web master who has experience with other fitness
model types and has references you can talk to. I can't tell you the
number of girls who have been screwed over by some internet thing that
went to hell, like the "fan" who volunteers to build a free web site and
either runs off with any money made from the site or puts their picks
on porn sites and any number of other things that made them regret like
hell ever agreeing to the site in the first place.
Clearly, I
can't go down the list of all the possible pitfalls of the web idiots,
schlubs, morons, perverts, scum bags, and sleazoids out there to be
found in the entertainment business, but you get the idea. Be careful!
Conclusion.
Well
that pretty much concludes my down and dirty guide to the basics of
"making it" as a fitness model. Of course there are tons of business
related issues I could cover and tricks I could give, but the above is
the best advice you are going to find in s small space and will do more
for you-if properly followed-than you may realize.
Good luck and see you in the magazines!
More articles like this at:
FIGURE/FITNESS MARKETING EXPLAINED
